Dottie Doolittle
As many child-rearing San Franciscans know, Dottie Doolittle, located on Sacramento Street in Laurel Heights, is an institution. Dottie Doolittle has been selling unique and stylish children's clothes for over 30 years out of its retail store. Maggie Chafen, the owner, approached Blue Highway with a partial website that was primarily informational. Maggie had two specific requests: please make the website look classy and whimsical so it reflects the values that have made the store such a success over the past few decades, and please help to transition her informational website into a fully functioning e-commerce website that is easy to use and navigate.